Challenges facing the Magazine Indusrty

Meeting expectations of customers in the digital age: The mobile  generation expects very different experiences from companies and organisations, including public administration. Nobody wants to wait in line for services anymore so instead, they want to be able to arrange their whole lives online.

Finding and keeping the people who can digitally transform a company: Finding and keeping somebody who builds user experiences that make the difference to customers’ lives will become increasingly difficult. Companies that want digital success need to become technology companies.

Big data: Big data is presenting companies with new opportunities to learn more about their customers, enabling them to personalise products and services, to change their product development process to reflect what people really want. However, companies are still struggling with getting consumer confidence on this issue, as many consumers are not interested by hyper-personalized offers that seem to invade their personal space.

 


 

Front Cover Feedback

I have received feedback from members of my target audience who appear to be happy with my final music magazine. When I was first designing my cover; I had a vision of what I wanted to do and how I wanted the magazine to come across but I just needed help from my target audience (teenagers of both genders). When I created my first draft for my final cover, I filmed the reactions and opinions of my target audience and I am glad I did that as their criticism and ideas placed me on the right track as I knew what they wanted to see. The features I have been working on since include photoshoots for the secondary images, rephrasing captions and moving different features to make the cover look professional. The feedback I have received through text messages is very positive and I am pleased that they would buy it.

Front Cover FINAL

This is my music magazine final cover, I have created a lot of drafts for this cover as I have collected a lot of feedback and have researched similar music magazine covers. As this is the final copy, I have added an image from the photo shoot with Einstein which I have lightened to stand out against the background. I have moved the cover lines to fill in the empty spaces on the page and the writing is still visible when placed on top of the image. The colours work together perfectly and the central image is exactly what I planned as it displays a sense of professionalism as they are all looking at the camera and it is central.

Contents Page FINAL

I am really pleased with my contents page because every photo shoot I did for the magazine is presented on this page to tell the reader that they are featured inside. I feel that each photo shoot is extremely different and their music and personality shines through. I have organised the different features into categories to make certain features easy to find for the magazine readers. The colours used are also applied on the cover and the double page spread so I have kept with a theme throughout. The image of Saint Lucinda is larger because they are the main topic of the magazine and the page numbers are also included on the photos for the reader.

 

 

 

 

 

Double Page Spread DRAFT

 

Mock up of Double Page Spread

 

This is my Double Page Spread so far, I am incredibly pleased with the close-ups of each individual member because it looks exactly like I planned it to be and the dark shadows emphasise the darkness of rock and dramatises the rock band. The large logo stands for Saint Lucinda and I combined the two first letters together to provide a sense of unity and I included a logo because most bands have logos in which their fans identify them by. The slogan is red to suggest the bands power and passion towards music as well as the font which has a lot of sharp and long edges to infer importance and that they are definitely not afraid to stands out. I still feel that the logo does not look advanced enough so I will be adjusting it to captivate the readers attention more. I am interviewing Saint Lucinda and the questions and answers will be on the right hand side because technically the right side is the first page the reader lays their eyes on.

Layout of Double Page Spread

Double Page Spread Research

 

Whilst I was creating my double page spread, I really needed some inspiration for the layout as I have not made a double page spread before. I was looking for certain features I could include to make it seem more exciting, appealing to the eye and readable because I want to create a double page spread that makes people want to read more. The double page spreads that I have chosen all have a large focus on the artist and I think their different poses reveal who they are as artists and their genre of music. The colours also play a large part in what the interview is going to be about; whether it is serious or promoting their new music. Most of the double page spreads I have looked at; have quotes in bold, large writing to emphasise and summarise the context of the interview.