Challenges facing the Magazine Indusrty

Meeting expectations of customers in the digital age: The mobile  generation expects very different experiences from companies and organisations, including public administration. Nobody wants to wait in line for services anymore so instead, they want to be able to arrange their whole lives online.

Finding and keeping the people who can digitally transform a company: Finding and keeping somebody who builds user experiences that make the difference to customers’ lives will become increasingly difficult. Companies that want digital success need to become technology companies.

Big data: Big data is presenting companies with new opportunities to learn more about their customers, enabling them to personalise products and services, to change their product development process to reflect what people really want. However, companies are still struggling with getting consumer confidence on this issue, as many consumers are not interested by hyper-personalized offers that seem to invade their personal space.